Bussiness Ideas

Navachaar is an innovative architectural product brand rooted in the spirit of India, designing and manufacturing premium architectural and décor elements that fuse rattan — a naturally strong, flexible, and sustainable Indian material — with complementary materials such as metal, wood, and glass to create extraordinary, one-of-a-kind pieces. Founded at the idea stage and incubated at RISE Incubation Center, Jhansi, Navachaar addresses a critical gap in the Indian market where the premium architectural products segment is dominated by expensive foreign imports, while skilled Indian artisans remain underutilised and undervalued. By directly collaborating with craftsmen from Jhansi and Bundelkhand, Navachaar creates products that carry an authentic Made-in-India identity, generate local employment, and bring Indian craftsmanship to a global stage. The brand is India's only player creating premium architectural products with rattan as the primary design element, ensuring no two products are identical, and combining traditional Indian craftsmanship with contemporary design. Navachaar generates revenue through B2B sales to architects, interior designers, and luxury developers, along with bespoke orders from high-net-worth individuals and international export sales. Starting with 35 designs, the company plans to scale to 20+ products within 24 months, targeting Tier-1 cities and export markets. Our vision is to establish Navachaar as a benchmark brand in the global architectural industry, making Indian artisanship and materials a world-class force in the premium design segment, while generating sustainable employment and wealth creation in Jhansi and Bundelkhand.

Startup Teams

• 1 Jai Kishan Premani (Director)
• 2 Rahul Premani (Director)

Incubation Details

• Incubator Name
  RISE JHANSI INCUBATION CENTRE FOUNDATION
• Incubator Host Institution
  Jhansi Smart City Limited
• State
  Uttar Pradesh
• City
  Jhansi