Bussiness Ideas

Agastya Beverages Private Limited is an agritech and food-processing startup focused on developing innovative, value-added beverages from sugarcane. The company aims to transform sugarcane from a conventional commodity into a diversified portfolio of premium beverages through modern food processing, preservation and fermentation technologies. The business concept is based on “One Raw Material – Multiple High-Value Products.” Agastya Beverages is developing a portfolio that includes bottled sugarcane juice, fortified sugarcane juice, carbonated sugarcane juice, cane cider, sugarcane wine with fruit blends. The products are intended to offer consumers convenient, innovative and premium beverage choices while creating greater value from locally available agricultural produce. A key objective of the startup is to create a sustainable value-addition ecosystem for sugarcane farmers. By developing higher-value applications for sugarcane beyond conventional sugar and jaggery production, the company aims to create additional demand for the crop, improve value realization across the supply chain and contribute to better income opportunities for farmers. The business also has potential to generate employment in food processing, manufacturing, packaging, distribution and allied rural activities. Agastya Beverages plans to develop and validate its products through prototype formulation, process optimization, shelf-life enhancement, pilot-scale production and regulatory validation, followed by commercial manufacturing. The startup is seeking technical and incubation support from reputed food and agricultural research institutions for product development, process optimization, food safety, packaging and commercialization. The initial market focus will be Uttar Pradesh and North India, followed by expansion across India and selected international markets. Through a combination of B2B distribution, retail, HoReCa, e-commerce and export channels, Agastya Beverages aims to build a scalable beverage business based on agricultural innovation, technology, sustainability and farmer-centric value creation.

Startup Teams

• 1 Ritu Bhardwaj (Director)
• 2 Ashutosh Bhardwaj (Director)

Incubation Details

• Incubator Name
  AIC-GBU Incubation Centre
• Incubator Host Institution
  Gautam Buddha University
• State
  Uttar Pradesh
• City
  Gautam Buddha Nagar