Bussiness Ideas

Pars Global Ventures LLP is a Lucknow-based food processing venture building FUELO, an Indian superfood daily hydration brand. India's hydration category is currently split between medical ORS formats consumed during illness and sports-oriented electrolyte products aimed at athletes. Neither serves the everyday hydration occasion, and most products in the segment depend on imported electrolyte premixes, synthetic flavours, and high sugar loads. At the same time, India's own hydration heritage — amla, kokum, and other indigenous ingredients traditionally consumed as summer coolers — remains commercially underused, while the farmers who grow them capture very little of the final value. FUELO addresses both gaps. It is a water-dispersible daily hydration format built on Indian superfoods, delivering a functional electrolyte and micronutrient profile from indigenous ingredients rather than imported inputs, formulated without artificial sweeteners. Our core innovation is in processing. Amla is among the richest natural sources of vitamin C, but ascorbic acid and polyphenols degrade substantially under conventional high-temperature drying, and amla's tannin content produces astringency that limits daily palatability. We are developing and validating a low-thermal-load processing and stabilisation route that preserves nutrient integrity while making the format genuinely drinkable every day. This process work — formulation trials, drying and retention studies, accelerated shelf-life testing, and sensory panels — is the focus of our current prototype stage. Sourcing is designed around direct linkage with farmer producer organisations in Uttar Pradesh's amla-growing belt, giving us traceable provenance, consistent quality, and better farm-gate price realisation. This connects FUELO to our existing agri-processing and agro-marketing operations, where produce aggregation and value addition already run. The company was incorporated in June 2025 and is DPIIT-recognised (DIPP270492) in the Food & Beverages industry, Food Processing sector. We are bootstrapped and currently pre-revenue on FUELO, with prototype validation underway and market launch targeted for 2026. Uttar Pradesh gives us raw material proximity, processing cost advantage, and a farmer network we can build on directly.

Startup Teams

• 1 ABHISHEK SRIVASTAVA (Partner)
• 2 Ankita Asthana (Partner)

Incubation Details

• Incubator Name
  BioNEST-BHU
• Incubator Host Institution
  Banaras Hindu University
• State
  Uttar Pradesh
• City
  Varanasi