Bussiness Ideas

Omaya Private Limited is an India-focused wellness and nutrition company developing science-led dietary supplements designed to make supplementation more transparent, purposeful and convenient for consumers. The company addresses a growing problem in the supplement market where consumers often face complex formulations, lengthy ingredient lists and unclear communication regarding ingredient forms, quantities, dosages and intended benefits. Omaya's business concept is based on developing focused supplement formulations in which ingredients are selected for a defined purpose and combined based on their complementary nutritional roles, rather than simply increasing the number of ingredients. The initial product portfolio includes Creatine + Electrolytes + Taurine for performance, hydration and recovery; Omega-3 + Vitamin D3 + K2 for complementary nutritional support; and Magnesium Glycinate + Vitamin B6 for muscle, nervous-system and recovery support. The formulations emphasise appropriate ingredient forms, meaningful quantities and clear consumer communication. The company will use qualified third-party manufacturing partners for production, while focusing internally on product development, formulation direction, branding, quality documentation, packaging, marketing and distribution. Omaya will initially operate through a B2C model, selling through its D2C website and online marketplaces such as Amazon, with potential future expansion into gyms, fitness communities, wellness stores and other offline channels. The company is currently in the pre-launch and product-development stage and is working toward finalising formulations, manufacturing, testing, packaging and market launch. The long-term objective is to build a scalable Indian wellness brand based on purposeful formulations, transparency and consumer-focused product development. Omaya Pitch Deck

Startup Teams

• 1 PRANAV PRATAP SINGH (Director)
• 2 SHREYA SINGH (Director)

Incubation Details

• Incubator Name
  MUIT Incubation & Innovation Foundation
• Incubator Host Institution
  Maharishi University of Information Technology
• State
  Uttar Pradesh
• City
  Lucknow