Bussiness Ideas

Salfars Innovations Private Limited, based in Prayagraj, Uttar Pradesh, is building Matus — an AI Marketing Operating System that lets businesses run their entire paid-advertising stack through a single AI interface. Today, managing ads across Meta, Google, TikTok, Amazon and Shopify is fragmented and manual: small and medium businesses spend 20+ hours a week on campaign management, endure slow creative cycles, waste roughly 30% of budget on reactive decisions, and pay high agency retainers for misaligned results. Matus solves this with mind_service, our multi-agent orchestration engine built on LangGraph. Specialised AI agents — planning, creative, optimisation and testing — coordinate to plan, generate, launch and optimise campaigns across platforms, while the founder stays focused on strategy and approves key decisions. A companion auth_service manages secure, production-grade platform integrations. The product is at prototype/beta stage and is already live in production with two platform integrations — Shopify and Meta — currently being validated with beta testers. The company is pre-revenue and bootstrapped. Our target market is India's 60M+ SMBs and D2C brands that run paid ads without a dedicated in-house team — a segment with low agency penetration and high automation upside. Founded by Abdul and Mehvish and supported by engineering interns from Aligarh Muslim University, Salfars is a UP-rooted, DPIIT-recognised startup (DIPP268595) aligned with the state's StartInUP and national AI-mission priorities.

Startup Teams

• 1 Abdul Ahad Ansari (Founder)
• 2 Mehvish Akhtar (Founder)

Incubation Details

• Incubator Name
  SHIV NADAR AIC RESEARCH FOUNDATION
• Incubator Host Institution
  SHIV NADAR UNIVERSITY
• State
  Uttar Pradesh
• City
  Gautam Buddha Nagar