Bussiness Ideas

Glass Jar Interactive Private Limited is an entertainment and video game development studio creating original narrative content for global audiences. The company develops intellectual properties in-house, retaining ownership of the stories, characters, worlds, artwork and associated commercial rights. Our business concept is to build original narrative IP that can begin in one format and expand into multiple entertainment formats. Our first narrative property, Ghatika, is being developed as a premium video game for PC and console platforms. The same IP may later be extended into OTT content, animated or live-action series, merchandise, sequels, downloadable content and other entertainment products. All core creative development—including storytelling, world-building, game design, visual direction and production is undertaken in-house. This provides greater creative control, maintains consistency across formats and allows the company to retain the long-term commercial value of each property. Our products are designed for global digital distribution, with affordable regional pricing and optimisation for lower hardware requirements. This approach makes premium narrative entertainment accessible to a wider audience, including customers in emerging markets who may not own high-end gaming systems. Revenue will be generated through video game sales, additional content, platform expansion, licensing, merchandise and future adaptations into other media. By owning its content and developing each property for multi-format expansion, Glass Jar Interactive aims to build a scalable portfolio of globally distributed entertainment IP originating from India.

Startup Teams

• 1 Manik Sachdeva (Founder)
• 2 Raunaq Vishwanath Kavalu (Founder)

Incubation Details

• Incubator Name
  C.R.E.A.T.E.
• Incubator Host Institution
  Indian Institute of Information technology
• State
  Uttar Pradesh
• City
  Lucknow