Bussiness Ideas

NOTMADE is a technology-enabled, culture-first marketplace being developed to create a dedicated digital commerce platform for India’s next-generation brands and Gen Z consumers. The business initially focuses on streetwear, fashion, sneakers, lifestyle products and related categories, with a vision to expand into additional culture-led categories. The platform addresses the limitations of conventional generalist marketplaces, where independent brands compete against millions of products and often have limited opportunities for focused discovery, marketing support and customer acquisition. NOTMADE brings sellers and consumers together through a curated marketplace where independent brands can list and manage their products while NOTMADE supports branding, marketing, customer acquisition and marketplace operations. The platform follows a transparent commission-based revenue model, with the current model designed around a 17% marketplace commission without hidden charges. A key part of the business concept is hyperlocal fulfilment. NOTMADE is currently operating a 1–3 hour delivery model across Delhi NCR, with the objective of expanding this capability to additional markets as the platform grows. The company has already launched its website, while its mobile application and broader multi-seller marketplace infrastructure are being developed for scale. The business is being built as an integrated technology and commerce platform connecting product discovery, seller onboarding, inventory and marketplace operations, customer ordering and fulfilment. The initial validation is focused on Delhi NCR, with a roadmap to expand across India and into additional product categories. Through this model, NOTMADE aims to create a scalable marketplace that provides consumers with curated products and faster fulfilment while enabling independent brands to access digital commerce infrastructure and reach new customers.

Startup Teams

• 1 Deepa Parihar (Director)
• 2 PRAKASH PARIHAR (Director)

Incubation Details

• Incubator Name
  LLOYD TECHNOLOGY AND BUSINESS INCUBATOR FOUNDATION
• Incubator Host Institution
  LLOYD INSTITUTE OF ENGINEERING & TECHNOLOGY
• State
  Uttar Pradesh
• City
  Gautam Buddha Nagar