Bussiness Ideas

MATs — Martial Arts Training System — is eWc's first vertical and India's first AI-powered, community-embedded martial arts education network, developed by Ekakar Wellbeing Creation Private Limited (eWc), incorporated in Lucknow, Uttar Pradesh. India has 600 million people below age 25, the world's largest youth population, yet structured, quality-assured martial arts coaching reaches fewer than 8% in any organised form. The ₹8,200 crore addressable market is entirely fragmented: individual coaches operating from rented halls, no curriculum standard, no technology platform, no parental visibility into technique quality. MATs organises this market through five proven Route-to-Market channels: RWA community halls, school B2B, corporate B2B, government institutions, and own flagship centres deploying standardised curriculum anchored by World No. 5 National Master Trainers and verified by AI Forge, eWc's co-patented computer vision technique assessment engine. The business model generates revenue across three streams: coaching fees at a blended ARPU of ₹2,750 per student per month across RTM channels, eco-friendly merchandise launched from July 2027, and franchise royalty at 10% of franchisee coaching revenue from Year 3. The model is asset-light by design — 40% of centres operate inside existing RWA clubhouses at zero community capex, and B2B school and corporate channels require no fit-out investment from eWc. This structural asset-efficiency enables rapid geographic expansion without proportional capital deployment. eWc launches its MVP at Nikoo Homes 1, Bengaluru on 20 October 2026 with ₹78 lakhs of founder capital fully deployed. Centre 2 opens at Nikoo Homes 4, Bengaluru in April 2027 to build a playbook and deploy in Uttar Pradesh first. The five-year plan targets 450 centres, 70,000 cumulative learners and ₹1,16.68 crore revenue by Year 5, growing to 750 centres and a path to ₹1,000 crore by Year 10 through physical operations, digital subscriptions and franchise licences. EBITDA turns positive in Year 3 at 9%, reaching 25% by Year 5. Pre-Series A of ₹15–18 crore is targeted at Month 10–14 at a ₹60–90 crore pre-money valuation, following MVP KPI validation. 10% of every centre's batch is permanently reserved for EWS students at ₹600 per month, mandatory in every MOU and non-negotiable in perpetuity creating 7,000 cumulative EWS learners by Year 5 and a structured coach career pathway for students of exceptional merit, directly advancing Uttar Pradesh's Mission Shakti objectives on girl child safety, women's empowerment and community upliftment at scale.

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Startup Teams

• 1 Vivek Srivastava (Founder)
• 2 Ankit Srivastava (Director)
• 3 Apurv Anand (Director)

Incubation Details

Not Incubated