Bussiness Ideas

Craftgroom E-Commerce Pvt. Ltd. is a technology-driven social commerce platform focused on empowering artisans, craftsmen, women entrepreneurs, Self-Help Groups (SHGs), Farmer Producer Organizations (FPOs), and rural MSMEs by providing direct access to digital markets. Across India, millions of skilled producers create high-quality handmade and locally manufactured products but face challenges such as limited market access, low profit margins, lack of digital awareness, and dependence on multiple intermediaries. Craftgroom addresses these challenges by offering a comprehensive e-commerce ecosystem that enables producers to reach customers directly while improving their income and business sustainability. The platform provides end-to-end solutions, including digital onboarding, product catalog management, AI-enabled product optimization, payment gateway integration, logistics support, order management, marketing assistance, analytics, and customer support. This allows even first-time digital entrepreneurs to build and grow their businesses without requiring significant investment or technical expertise. Craftgroom also collaborates with government departments, incubation centres, NGOs, and industry partners to strengthen artisan clusters and promote rural entrepreneurship. Our mission is to preserve India’s rich cultural heritage by promoting authentic handcrafted products while generating sustainable livelihoods and creating employment opportunities. Through innovation, technology, and inclusive commerce, Craftgroom aims to become India’s leading marketplace for handcrafted and locally made products, enabling thousands of producers to participate in the digital economy and compete successfully in national and international markets while delivering measurable social and economic impact.

Startup Teams

• 1 pragya singh (Founder)
• 2 SURBHI MISHRA (Founder)

Incubation Details

• Incubator Name
  AIC - Mahamana Foundation for Innovation & Entrepreneurship - IM-BHU
• Incubator Host Institution
  Institute of Management Studies, Banaras Hindu University
• State
  Uttar Pradesh
• City
  Varanasi