Bussiness Ideas

Priskel Jewellery is a digital-first D2C brand focused on durable, waterproof everyday jewellery, operated under Rocksolid Ventures LLP. Priskel offers design-led jewellery made using 316L surgical-grade stainless steel with 3-micron 18K PVD coating, backed by a written Truly Lifetime Colour Guarantee. With products starting at ₹1,199 and a wider accessible-premium portfolio, the brand addresses the gap between low-cost disposable fashion jewellery and significantly higher-priced precious-metal jewellery by offering durable, waterproof and warranty-backed products at accessible price points. The business has been bootstrapped by the founders, with approximately ₹10 lakh of personal capital deployed towards product development and procurement, branding, packaging, e-commerce infrastructure, photography, marketing experimentation and operations. Priskel currently has 78 live SKUs across rings, earrings, necklaces, bracelets and anklets and has progressed to 70+ customer orders while demonstrating approximately 1.5x blended digital marketing ROAS, establishing early market validation prior to institutional marketing assistance. Priskel is seeking ₹7.50 lakh under Seed Capital/Marketing Assistance to scale this validated business model through structured customer acquisition, market development and multi-channel expansion. The first tranche of ₹3 lakh is proposed towards Meta Ads, Google Ads and B2B market development. Measurable growth milestones include achieving ₹5 lakh+ cumulative revenue and 180+ cumulative customer orders, followed by ₹12 lakh+ cumulative revenue, 450+ cumulative customer orders and active presence on at least two additional online marketplace channels. Over the subsequent 12-month scale-up period, Priskel targets ₹20 lakh+ cumulative revenue, 500+ customers and the creation of 8–10 direct employment opportunities in Uttar Pradesh while building a scalable Indian consumer brand centred on product durability, customer trust and warranty-backed jewellery.

Startup Teams

• 1 Rajan Chauhan (Founder)
• 2 Rohit Chauhan (Partner)

Incubation Details

• Incubator Name
  SPARKLE
• Incubator Host Institution
  GLA University Mathura
• State
  Uttar Pradesh
• City
  Mathura