Bussiness Ideas

Kynaasri Foods Pvt. Ltd. is an innovation-driven Quick Service Restaurant (QSR) company operating under its flagship brand, Mr. Wingman, with the vision of transforming India's fast-food industry through a unique flavour-led dining experience. The company specializes in customized chicken wings and fusion soya chaap, offering globally inspired flavours specifically adapted to Indian taste preferences. By addressing the growing demand for premium, convenient, and customizable food, Mr. Wingman differentiates itself from traditional QSR brands that typically offer standardized menus with limited flavour options. The business is built on a scalable and standardized operating model that combines chef-less kitchen operations, standardized recipes, quality-controlled food preparation, and technology-enabled processes to ensure consistent taste, operational efficiency, and customer satisfaction across all outlets. In addition to its signature products, the company offers burgers, wraps, rice bowls, sides, beverages, and combo meals, creating a complete dining experience for both dine-in and delivery customers. Mr. Wingman follows a hybrid growth strategy comprising company-owned outlets, franchise expansion, and partnerships with leading online food delivery platforms such as Swiggy and Zomato. The company has already demonstrated strong market validation through its operational outlet in Gurugram, positive customer ratings, and increasing repeat business. With the proposed funding, Kynaasri Foods Pvt. Ltd. aims to expand into multiple high-footfall locations, strengthen its brand presence, enhance operational capabilities, and accelerate franchise-led growth across major Indian cities. The company seeks to establish itself as India's leading flavour-led QSR brand while creating employment opportunities, supporting local supply chains, and contributing to the growth of the organized food service industry.

Startup Teams

• 1 ANAND SAXENA (Director)
• 2 VEENA PURI (Director)
• 3 Kiran Srivastava (Partner)

Incubation Details

• Incubator Name
  IIMT Business Incubator Foundation
• Incubator Host Institution
  IIMT UNIVERSITY
• State
  Uttar Pradesh
• City
  Meerut