Bussiness Ideas

Priskel Jewellery is a D2C consumer brand building India's waterproof jewellery category under Rocksolid Ventures LLP, a DPIIT-recognised startup (DIPP203841) and Udyam-registered MSME (UDYAM-UP-54-0079741) based in Kosi Kalan, Mathura, Uttar Pradesh. Priskel designs and retails premium 316L surgical-grade stainless steel jewellery with 3-micron 18K PVD coating — delivering products that are 100% waterproof, tarnish-free, hypoallergenic, and backed by a Truly Lifetime Colour Guarantee. This guarantee is one of the very few written lifetime warranties offered in India's fashion jewellery segment at the ₹2,800–₹4,500 price point. The Indian jewellery market exceeds ₹6,00,000 crore. A large underserved gap exists between ₹100–400 disposable fashion jewellery and ₹40,000+ gold — 300 million Indian women aged 18–40 seek durable, stylish, affordable jewellery they can trust. Priskel fills this gap with a product that is waterproof, lifetime-guaranteed, and manufactured to a defined technical specification. The founding team — Rajan Chauhan (brand, marketing, operations) and Rohit Chauhan (product and technology), both designated partners of Rocksolid Ventures LLP — has deployed ₹10 Lakhs of personal capital to build the business from zero. This includes LLP incorporation, product procurement, photography, Shopify setup, branding, Meta and Google Ads testing, packaging, and operations. 78 SKUs are live across rings, earrings, necklaces, bracelets and anklets. The business has acquired 30+ paying customers with a ROAS of approximately 1.5x and zero quality-related returns. We are seeking Seed Capital and Marketing Assistance of ₹12 Lakhs under the UP Startup Policy 2020 to fund customer acquisition through Meta and Google Ads, marketing agency support, jewellery procurement, founder and employee salaries, technology infrastructure including Shopify, CRM, and warranty portal, and all platform subscriptions required to operate a D2C jewellery brand at scale. The grant will take Priskel from 30+ customers to 500+ within 12 months, generate ₹20 Lakhs in auditable revenue, and create 8–10 direct jobs in Uttar Pradesh with a women-first hiring policy.

Startup Teams

• 1 Rajan Chauhan (Founder)
• 2 Rohit Chauhan (Partner)

Incubation Details

• Incubator Name
  SPARKLE
• Incubator Host Institution
  GLA University Mathura
• State
  Uttar Pradesh
• City
  Mathura