Bussiness Ideas

SwastR is a health, wellness, rewards and hyperlocal commerce ecosystem designed to make healthy living more engaging, rewarding and affordable while helping local businesses acquire and retain customers. The platform brings consumers, fitness professionals, wellness providers, retailers, restaurants, salons and other local businesses together through a single digital ecosystem. SwastR encourages users to actively participate in healthy activities such as walking, running, cycling, workouts, nutrition tracking, competitions and Movethons. Users can earn Gems/rewards for completing eligible activities, achieving goals, participating in challenges and engaging with the SwastR ecosystem. These rewards can then be used to unlock offers and savings from participating businesses, creating a direct connection between healthy behaviour and real-world purchasing benefits. For businesses, SwastR acts as a local customer acquisition and loyalty platform. Partners can create their digital presence, offer products and services, launch campaigns, participate in competitions and Movethons, provide exclusive offers, engage customers through rewards and generate transactions through the platform. Instead of depending entirely on conventional advertising platforms such as Google or Meta, businesses can use SwastR to reach relevant local customers and connect marketing expenditure more directly with engagement and sales. SwastR’s revenue model can include partner subscriptions, a 3% transaction commission, promotional campaigns, advertising, sponsored competitions, featured listings and other value-added business services. The long-term vision of SwastR is to build a “Healthy India” ecosystem, where individuals are motivated to live healthier lives, businesses receive measurable local growth, and every healthy action can create economic value. In simple terms: SwastR aims to make health rewarding for people and customer growth affordable and measurable for businesses.

Startup Teams

• 1 Abhijit das (Founder)
• 2 Rakhi Dutta (Director)
• 3 Anirudh Das (Director)

Incubation Details

• Incubator Name
  NIET Technology Business Incubator Foundation
• Incubator Host Institution
  Noida Institute of Engineering and Technology
• State
  Uttar Pradesh
• City
  Gautam Buddha Nagar