Bussiness Ideas

HobbsGo is building a technology-led, profile-driven Direct-to-Pet ecosystem designed to simplify how Indian pet parents discover, purchase and access relevant pet-care products and services. The platform combines a mobile application, pet-profile intelligence and HobbsGo On Wheels, an operational mobile retail and fulfilment unit. Pet parents can create profiles containing information such as the pet’s species, breed, age, weight and activity level. Using this information, HobbsGo provides personalised nutrition guidance, relevant product discovery and recommendations suited to the pet’s individual requirements. The platform brings together packaged pet food, fresh meals, treats, toys, accessories, grooming services, community interaction and AI-assisted support within one ecosystem. HobbsGo On Wheels acts as the physical Direct-to-Pet layer of the platform. Instead of depending only on fixed retail stores or conventional delivery models, the mobile unit travels to areas with meaningful pet-parent demand. Data and on-ground customer interactions support demand planning, inventory selection and route optimisation. Pet parents can discover the vehicle, access products and services closer to their location and interact directly with the HobbsGo team. The HobbsGo community enables pet parents to discuss concerns, seek recommendations and connect with other pet owners locally and nationally. The application also includes an AI-assisted chatbot for general pet-care queries and product guidance. HobbsGo’s innovation lies in integrating personalised digital commerce, mobile retail, nutrition-led discovery, community and service access into a single Direct-to-Pet model. The business is currently at the early-traction stage, with its Android and iOS applications launched and its on-ground model operational. HobbsGo aims to validate and expand this model across Tier-2 Indian cities through technology, local fulfilment and data-led decision-making.

Startup Teams

• 1 Urvashi Srivastava (Founder)
• 2 Kshitij Verma (Founder)

Incubation Details

• Incubator Name
  Navyug Navachar Foundation
• Incubator Host Institution
  Institute of Engineering and Technology Lucknow
• State
  Uttar Pradesh
• City
  Lucknow