Bussiness Ideas

Elixiir Growth Services LLP is a DPIIT-recognised SaaS company building an AI-native Customer Lifecycle OS for repeat-driven MSMEs and multi-location businesses. We address a fundamental problem faced by salons, clinics, restaurants, retail and other local service businesses: the customer journey from discovery to repeat purchase is fragmented across Google, WhatsApp, CRM, POS, loyalty, reviews and other disconnected systems. A customer may discover a business on Google, evaluate its reviews, enquire through WhatsApp, visit a branch, make a purchase and later receive loyalty or promotional communication. However, these interactions often remain disconnected. This limits the business’s ability to understand where customers came from, maintain structured customer histories, measure engagement and referrals, and systematically drive repeat business. Elixiir connects this lifecycle — Search → Find → Trust → Visit → Purchase → Repeat — through a common Business and Customer Identity Graph. Its deployed product ecosystem includes Discover for Google Business Profile management, local visibility, reviews and competitive intelligence; Repeat / Salon OS for CRM, lead management, appointments, POS, loyalty, memberships, customer lifecycle management and operations; and WA for structured WhatsApp engagement and lifecycle communication. Repeat also includes a Partner Referral System and Conversion Tracking Smart QR, enabling attributable cross-business referrals and conversion tracking. Elixiir has approved access to Google Business Profile APIs, is a Meta Verified Tech Provider, and its WhatsApp Business Platform implementation is approved and deployed. This enables Elixiir to build deeper API-led workflows instead of operating only as a standalone CRM application. The company is now developing its next technology layer: AI-driven customer intelligence and prediction, including churn-risk and next-best-action capabilities, alongside C-Commerce and Meta Agents designed to enable businesses to move from customer conversation toward catalogue discovery, recommendation, transaction and repeat engagement while retaining customer lifecycle context. Unlike complex enterprise software stacks that require multiple products, integrations and specialised teams, Elixiir’s objective is to make enterprise-grade customer lifecycle capabilities accessible and operational for MSMEs through a unified platform. The same architecture is also designed to support multi-location and enterprise deployments. As of September 2026, Elixiir has served/deployed 100+ businesses across 130+ locations, generates ₹2 lakh+ current MRR, and has evolved from an initial ₹6,500/year product to an integrated Salon OS package of approximately ₹36,000/year, reflecting increasing product depth and customer value. Its multi-location adoption includes Menn & Co. across 28 locations, alongside controlled deployments with larger organised salon brands. Elixiir’s long-term vision is to reduce the digital capability gap between local MSMEs and organised enterprises by giving smaller businesses access to connected discovery, customer management, retention, attribution, conversational engagement and commerce infrastructure. Built and incubated in Uttar Pradesh, the company aims to create scalable technology, skilled employment and an MSME digitisation ecosystem from the state, while preparing the platform for wider Indian, enterprise and future international markets.

Startup Teams

• 1 RUMI MONI SINGH (Partner)
• 2 GAJEN HANDIQUE (Partner)

Incubation Details

• Incubator Name
  INurture Incubation Foundation
• Incubator Host Institution
  ABES Engineering College, Ghaziabad
• State
  Uttar Pradesh
• City
  Ghaziabad