Bussiness Ideas

Bhor & Bean Coffee Roastery Private Limited is a direct-to-consumer and retail FMCG startup focused on democratizing premium coffee in India. The current domestic coffee market is heavily polarized: consumers are forced to choose between low-grade, chicory-blended instant coffee and expensive café or artisanal brews. Bhor & Bean bridges this significant price-to-quality gap by delivering 100% pure freeze-dried coffee made without artificial additives or fillers at mass-market price points. Our product portfolio centers on single-serve freeze-dried sachets, travel packs, and bulk pouches engineered with advanced high-barrier packaging to preserve fresh roast aroma, flavor profiles, and extend shelf life. This packaging format enables lower unit pricing, encouraging trial adoption among college students, young working professionals, travelers, and households who want a café-grade cup without expensive equipment. Our go-to-market model combines an omnichannel distribution strategy. We target traditional offline retail, kirana stores, and regional supermarkets by offering high distributor margins on fast-moving consumer packs. In parallel, we leverage D2C e-commerce and quick-commerce channels (such as Blinkit, Zepto, and Instamart) for rapid urban penetration. Revenue is generated directly through packaged product sales, with scheduled expansion into institutional B2B supply for hotels, corporate offices, and cafés. As production volumes scale, manufacturing efficiencies will optimize unit economics, supporting multi-state expansion and global export operations.

Startup Teams

• 1 Shreyansh Pengoriya (Director)
• 2 Madhu Gupta (Director)

Incubation Details

• Incubator Name
  G L Bajaj Center for Research and Incubation
• Incubator Host Institution
  GL Bajaj Institute of Technology and Management
• State
  Uttar Pradesh
• City
  Gautam Buddha Nagar