Bussiness Ideas

**Easy2Retire – Business Concept Brief** Easy2Retire is an India-based fintech service founded by Abhishek Misra that addresses a growing gap: most Indians lack access to structured, personalized retirement planning, relying instead on ad-hoc EPF contributions or informal family support. The company positions itself as a goal-based retirement planning service that builds personalized mutual fund portfolios and offers advisory support, drawing on Misra's background in pensions and investment analysis from firms including Atos and abrdn. The service's core offering centers on a **Retirement Readiness Score (RRS)** that lets users easily assess how prepared they are for retirement, offering a quick way to understand their current standing. From there, users can calculate their expected monthly expenses at retirement and the total corpus needed to sustain their lifestyle through their later years. Rather than generic advice, Easy2Retire provides personalized mutual fund recommendations based on individual goals, risk appetite, and retirement needs, backed by a research-driven advisory approach, with access to schemes from major asset management companies such as ICICI Prudential, HDFC, Kotak, and Axis, among others. **Business model:** Easy2Retire operates as a mobile-app-based advisory and distribution service, monetizing through mutual fund distribution while emphasizing simplicity and trust for a mass-market Indian audience — positioning itself around simplicity, personalization, and results for growing families across India.

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Startup Teams

• 1 Abhishek Misra (Director)

Incubation Details

Not Incubated