Bussiness Ideas

Deevo is building a new generation of dermatology-led home-care products designed around the principle that what consumers use to clean their homes can also have an impact on their skin and overall everyday well-being. The Indian home-care market is large but highly fragmented, with most products positioned around cleaning performance, price, fragrance, natural ingredients or environmental sustainability. Deevo identifies an underserved opportunity: developing home-care products with a stronger focus on skin compatibility, scientific formulation and dermatological credibility. Deevo's business concept is to develop and commercialise bio-enzyme-based home-care solutions while creating a new consumer category where home-care products are supported by scientific R&D and professional dermatological engagement. A key component of the business is the Dermatologist Partnership Programme. Deevo will establish relationships with dermatologists and dermatology clinics, enabling professional education, product awareness and referral-led consumer acquisition. This creates an alternative distribution channel alongside conventional online marketplaces, quick-commerce, retail and direct-to-consumer channels. The company will initially focus on developing products that address everyday home-care needs while maintaining a strong emphasis on effective cleaning, formulation science and skin-conscious use. Consumer feedback, product performance and professional insights will be incorporated into continuous product development and refinement. The business model is designed to create value at multiple levels: For consumers: access to scientifically developed home-care products with greater transparency and professional credibility. For dermatologists: a structured platform through which they can educate consumers about appropriate home-care practices and recommend products aligned with their professional perspective. For Deevo: a differentiated customer-acquisition and distribution channel that reduces exclusive dependence on paid advertising and crowded e-commerce platforms. For the market: creation of a new dermatology-led home-care category rather than competing solely within existing "natural", "eco-friendly" or "affordable" segments. In the long term, Deevo aims to build a trusted, science-led home-care ecosystem, supported by proprietary formulation technology, a growing dermatologist network, consumer insights and a differentiated distribution infrastructure. The combination of product technology and a new route to market is intended to provide Deevo with a sustainable competitive advantage and the ability to scale the model across multiple home-care product categories.

Startup Teams

• 1 UDAY PRAKASH SINGH (Director)
• 2 NIKHIL AGARWAL (Director)
• 3 ADARSH AGARWAL (Director)

Incubation Details

• Incubator Name
  Sharda Launchpad Federation
• Incubator Host Institution
  Sharda University
• State
  Uttar Pradesh
• City
  Gautam Buddha Nagar