Bussiness Ideas

SheLuxe is India's new-age lingerie brand built to solve a structural gap in the ₹60,000 Cr+ Indian innerwear market: over 400 million women are forced to choose between low-quality, non-breathable synthetics priced under ₹300 or international-grade comfort locked behind luxury price tags above ₹3,000. The middle ground where most urban women actually shop remains empty. SheLuxe fills this void with a Tri-Blend Fabric System engineered specifically for Indian conditions: airy, breathable weaves for the heat, frictionless "second-skin" comfort with zero irritation; and durable stretch-recovery fibres, all sourced domestically to keep costs down. This lets us deliver institutional-grade comfort at a daily-wear price, without middleman markups. Our go-to-market is built around a low-CAC discovery engine: the "Statement Strap", an affordable, visually expressive accessory that solves the common problem of "strap anxiety" (visible bra straps causing social discomfort). This low-ticket, high-virality product drives organic UGC and social sharing accounting for 35% of purchases while building trust that converts customers into our premium lingerie range, a pathway we call "The Lingerie Switch". In FY26, we've generated ₹33.4L in revenue across 5,000+ orders, with a ₹644 AOV and just 2.5% returns on our hero strap product, validating strong product-market fit ahead of scaling into retail and category expansion.

Startup Teams

• 1 Shaista Praveen (Director)
• 2 Mehreen (Director)

Incubation Details

• Incubator Name
  G L Bajaj Center for Research and Incubation
• Incubator Host Institution
  GL Bajaj Institute of Technology and Management
• State
  Uttar Pradesh
• City
  Gautam Buddha Nagar