Bussiness Ideas

Filipito is a hyperlocal, multi-category marketplace designed to connect customers with nearby neighbourhood stores and enable convenient local shopping and delivery. The platform aims to help local retailers participate in digital commerce by allowing them to showcase their products, receive online orders and fulfil orders using their existing store inventory and location. Customers will be able to discover nearby stores and products across categories such as grocery, kirana, cosmetics, apparel, stationery and other local retail categories, place orders through the platform and receive them through local delivery. Filipito model uses existing neighborhood shops as local fulfilment points, avoiding the need to build and operate dark stores. The platform will include customer ordering and checkout, seller order management, product and store discovery, delivery coordination and order tracking. Filipito also plans to use dynamic delivery fees based on delivery requirements and dispatch optimization to manage local delivery costs. The business will initially focus on selected neighborhood in Kanpur and validate customer demand, retailer adoption, ordering behavior and delivery operations before expanding across Kanpur and subsequently into other Tier II and Tier III cities. Filipito is currently at the pre-MVP and pre-revenue stage. The company has developed a Figma prototype covering customer, seller and delivery workflows and has initiated local retailer and customer outreach. The proposed Prototype Grant will be used to develop and launch the functional MVP, conduct the Kanpur pilot, onboard initial retailers and customers, and validate the marketplace model.

Startup Teams

• 1 Nidhi Singh (Director)

Incubation Details

• Incubator Name
  GNIOT Business Incubation Center Foundation
• Incubator Host Institution
  Greater Noida Institute of Technology Greater Noida
• State
  Uttar Pradesh
• City
  Gautam Buddha Nagar