Bussiness Ideas

Soulthing is India’s home-based, structured therapy platform that connects users with verified and qualified therapists to provide personalized therapy services at their doorstep. The platform addresses the challenges of traditional therapy services, such as difficulty in finding the right therapist, inconsistent service quality, limited accessibility, and lack of structured treatment plans. Soulthing follows a technology-enabled service platform model, where users can discover suitable therapy services through guided assessments and receive recommendations based on their specific needs. Once a service is selected, Soulthing connects the user with an appropriate therapist who delivers the therapy at home. The platform focuses on creating a standardized and reliable experience while allowing therapists to personalize treatment according to individual requirements. A key innovation of Soulthing is its structured therapy-program approach. Instead of treating every appointment as an isolated service, users can choose multi-session programs designed around specific therapy goals. This encourages continuity, regular monitoring, and better treatment outcomes. Soulthing also empowers therapists by providing technology-based tools for booking management, scheduling, customer information, treatment tracking, and operational support. This enables therapists to focus more on delivering quality therapy while Soulthing manages the platform and service infrastructure. The long-term vision is to build the digital and operational infrastructure for home-based therapy in India, making quality therapy more accessible, convenient, standardized, and outcome-driven. Through partnerships with therapists, families, corporates, and institutions, Soulthing aims to expand access to therapy services across India while creating a scalable ecosystem for both users and professionals.

Startup Teams

• 1 Vaibhav Gupta Vaibhav Gupta (Founder)
• 2 Aishwary Srivastava (Partner)

Incubation Details

• Incubator Name
  AIC-GBU Incubation Centre
• Incubator Host Institution
  Gautam Buddha University
• State
  Uttar Pradesh
• City
  Gautam Buddha Nagar