Bussiness Ideas

Breast cancer is the top most common cancer affecting women all over the world with 16,71,000 new cases being reported per year globally and India harbours around 9 % of this disease burden with more than 2,50,000 new cases being added to the list of existing patients every year (Globocan). Post-surgical rehabilitation of breast cancer patients after mastectomy (due to late detection) is an unmet need in many parts of the world. After four years of research, development and validation (Feb 2014 onwards), we have created a single holistic platform aimed at delivering prosthetic needs of breast cancer patients following surgical intervention (modified radical mastectomy and radical mastectomy) by creating two solutions: Sampoorti and Poorti. “Sampoorti” – An institution-centric product named as Sampoorti which is a mobile and concise suitcase comprising of prosthesis of different sizes and pocketed bras of different sizes with prosthesis covers, patient information forms and information brochures. This allows for any hospital or NGO to provide a trial to the patient in order determine the prosthesis size and bra size which are most comfortable to the mastectomee. This also allows the patients to make a pre-informed choice before purchase. “Poorti” – a user-centric post mastectomy kit has been designed utilising a product co-evolution strategy where each component of the kit has been developed with iterative feedback as per the aspirations of the end user leading to both technical and anthropometric betterment than the available alternatives together with a one-minute product self-use video thereby dispensing the need of any external help.

Startup Teams

• 1 Dr Pawan Mehrotra (Founder)

Incubation Details

• Incubator Name
  AIC-GBU Incubation Centre
• Incubator Host Institution
  Gautam Buddha University
• State
  Uttar Pradesh
• City
  Gautam Buddha Nagar