Bussiness Ideas

s per WHO , 136 million pregnancies take place every year but not all mothers see the baby. Pregnancy risks like loss are a huge and mute and most painful experience a mother goes through. Stillbirths are even more traumatic because it happens at an advanced stage of pregnancy (24+ week of pregnancy) when the mother is almost planning and dreaming about the baby. 3 million pregnancies turn into stillbirth every year and 4.2 million mothers are currently suffering from depression and trauma associated with stillbirths. 98% of these incidents happen in developing countries but even developed countries are suffering with the problem. We are passionate about solving this problem as it combines and affects mental and physical health of 2 lives, mother and the baby at the same. It also pushes the focus on the most ignored space of Antenatal care practice in India and other developing countries. Solution : KRIYA™ Empathy Design Labs has developed a wearable and non-invasive screening patch - KRIYA™ for rapid pregnancy monitoring by expecting parents and clinical Obstetricians. Early alerts and timely actions can save the lives of millions of babies who are stillborn due to delays in reaching care providers. As a non-invasive IOT device it alerts parents 24-hours prior to a pregnancy turning into a stillbirth. With such a notification there is an opportunity to intervene and save a pregnancy. We are a team of Human centric designers, researchers, engineers. We are also having advisors who support us on clinical , technical and business aspects of the solution.We have a wearable device which tracks - Foetal health and Maternal health. This device talks to an app for notifications and insights. We have 3 separate offerings by offering 3 digital app for different end users - 1. ASHA and Nurse at PHC/CHC [Indian Rural Context to refer high risk pregnancy cases during ANC visit] 2. Pregnant parents [Pregnancy monitoring at home] 3. Obstetricians and Doctors [Urban and Rural hospital Dashboards for doctors to prioritize the patients and set appointments]. We have done Clinical testing and have got very promising results and high accuracy of data.

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Startup Teams

• 1 SHIVI KAPIL (Founder)
• 2 CHAITALI K (Director)

Incubation Details

Not Incubated