Bussiness Ideas

CUEBIOTICS is a health-oriented FMCG venture focused on offering zero-calorie, natural stevia-based sweeteners for everyday use. The business aims to address rising lifestyle health issues such as diabetes, obesity, and excessive sugar consumption by providing a safe, natural, and taste-balanced alternative to refined sugar. All products are made in India, supporting local manufacturing and compliance with Indian food safety standards. Currently, the research and development as well as product formulation are carried out through trusted third-party partners, enabling faster market entry, quality consistency, and cost efficiency. This model allows CUEBIOTICS to focus on brand building, distribution, and consumer education while maintaining flexibility to scale and evolve formulations based on market feedback. Over time, the company plans to strengthen in-house capabilities as the business grows. CUEBIOTICS products are designed to be low glycemic, zero calorie, and suitable for diabetics, obese individuals, and health-conscious consumers. The stevia-based formulations can be used across a wide range of food and beverage applications without compromising taste. The long-term vision of CUEBIOTICS is to improve public health by reducing obesity and sugar dependency, promote sustainable practices, and contribute to employment generation across manufacturing, packaging, logistics, and allied activities, while building a trusted Indian brand in the natural sweetener industry.

Startup Teams

• 1 Nehit Srivastava (Partner)
• 2 Madhu Singh (Partner)

Incubation Details

• Incubator Name
  NIET Technology Business Incubator Foundation
• Incubator Host Institution
  Noida Institute of Engineering and Technology
• State
  Uttar Pradesh
• City
  Gautam Buddha Nagar