Industry : Others (Diverse Industries)
Shopivate India Pvt Ltd is a rural FMCG start-up company with a focus on rural women empowerment to provide them livelihood and employment opportunities. Keeping in mind the various efforts and analysis, we prepared a project village sarthi Empowering Rural Women through Digital Innovation INTRODUCTION The Village Saarthi Program is a pioneering e-governance initiative launched under the Rural Livelihoods e - Store to enhance income opportunities and foster self-reliance among women in Moradabad district, Uttar Pradesh. This transformative program leverages digital platforms to empower Self-Help Groups (SHGs), providing them avenues for economic growth and sustainability. This article explores the inception, objectives, operational framework, profound impact, and future directions of the Rural Livelihoods e - Store in transforming the lives of rural women. The primary goals of the Village Sarthi mahila Ajivika E-Store initiative are to enhance the income of Self Help Group (SHG) women and make them self-reliant. Additionally, the initiative aims to enhance the accessibility and reach of SHG products, thereby creating an online market for these products and local consumers In the backdrop of the Moradabad district, the traditional market scope was confined to local and restricted areas, limiting the opportunities for SHG women to expand their market reach and drive increased income. Recognizing the imperative to address these constraints, the Village Sarthi Project emerged as a catalyst for change, providing SHGs with entry into a broader market through online registration and sales platforms. This expansion has not only accelerated product accessibility for consumers but has also facilitated swifter and more affordable transactions, fundamentally transforming the economic landscape for SHG women.
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Year of Establishment2019