Bussiness Ideas
What The Food (WTF) is India’s first intelligent tiffin-as-a-service platform focused on subscription-based delivery of healthy, daily meals — not fast food or one-off restaurant orders. Our mission is to make nutritious, affordable everyday meals accessible through a seamless, tech-enabled experience tailored to modern urban lifestyles.
Unlike food delivery marketplaces, WTF offers a full-stack subscription model powered by a decentralized network of local food vendors. Instead of running in-house kitchens, we empower trusted local vendors by helping them set up compliant kitchens and giving them a dedicated platform to reach steady, recurring demand. This model ensures scalability, quality control, and community-level economic uplift.
Our unique value lies in flexibility and personalization: users can choose meals from multiple vendors to design their own weekly food experience, rather than being tied to a single vendor menu. Our platform uses AI to generate personalized diet plans based on health goals and preferences — or users can manually build their menus, giving them complete control.
We are currently in the prototype phase with 20+ active beta testers and a growing waitlist of 500+ students. This early traction confirms strong demand for a smarter, healthier alternative to mainstream food delivery, and positions WTF to become India’s go-to daily meal solution.
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