Bussiness Ideas

Luma Space is a pioneering sustainable home decor brand designed for India’s Gen Z and millennial consumers, starting with eco-friendly, customizable rugs and expanding into a wide range of sustainable home decor categories. The brand integrates technology, personalization, and sustainability at its core to transform how people design and experience their living spaces. Through its proprietary Customization Lab, customers can personalize every aspect of a product—from materials and colors to patterns and sizes—ensuring each item reflects their individual style. To enhance the online shopping experience and reduce buying hesitation, Luma Space leverages Augmented Reality (AR) tools that allow customers to visualize products in their own rooms before purchase. Its Rug Exchange Program is a first-of-its-kind in India, enabling customers to trade in old rugs for discounts on new ones, which are then refurbished or donated—promoting a circular economy and reducing landfill waste. Luma Space’s social impact focus extends to environmental initiatives like tree planting and community programs for artisan upskilling, youth internships, and skill-building. The direct-to-consumer (D2C) business model ensures efficient distribution, competitive pricing, and consumer insights, with expansion plans into offline retail within five years. By combining design innovation, sustainability, and technology, Luma Space is positioned to become the market leader in India’s growing sustainable home decor segment, offering conscious consumers products that deliver style, purpose, and lasting value.

Startup Teams

• 1 Harsh Singh (Director)
• 2 Dharmendra Singh (Director)
• 3 SHARAD SHAH HUF ()

Incubation Details

• Incubator Name
  INNOVATION INCUBATION AND STARTUP FOUNDATION KNIT
• Incubator Host Institution
  Kamla Nehru Institute of Technology
• State
  Uttar Pradesh
• City
  Sultanpur