Industry : Others (Diverse Industries)
Business Concept Brief: Amrutam Jewellery In India, the cultural significance of wedding jewellery clashes with the prohibitive cost of gold, placing immense financial strain on middle-income families. This creates a critical gap for affordable, yet luxurious, wedding attire. Amrutam Jewellery is a startup dedicated to solving this problem. Our mission is to make beautiful, high-quality wedding jewellery accessible by offering exquisite collections crafted from high-purity silver. Our pieces are meticulously designed to capture the grandeur of traditional gold sets, making them an ideal aspirational alternative. We are one of the first brands to proudly target the affordable wedding jewellery niche. Our unique collaboration model with Indian women designers and local artisans ensures fresh, authentic designs while championing female talent and preserving craftsmanship. This allows us to offer the look and feel of luxurious wedding jewellery at a fraction of the cost, directly addressing our customers' primary pain point. Our primary market is the massive, underserved segment of middle-income Indian families across Tier 1, 2, and 3 cities seeking cost-effective alternatives without sacrificing style or tradition. We are seeking a grant of [Grant Amount] to establish design partnerships, build our initial collection, and launch our brand to this receptive market. 6. Funding Request and Use of Funds We are requesting a grant of 2cr to open retail stores across country and make the jewellery accessible by all women.
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Year of Establishment2020