Bussiness Ideas

InvoViron Industries, operating under its cleantech initiative NovoEarth, is a deep-tech startup focused on creating a circular economy by transforming poultry feather waste into high-value biodegradable materials. Its core innovation, NovoPolymer, is a 100% compostable biopolymer resin made from keratin extracted from discarded chicken feathers — a waste stream that accounts for over 4.3 million tons annually worldwide. By extracting and valorizing keratin protein, the company offers a sustainable, plastic-free alternative suitable for packaging and other single-use applications, without requiring significant changes in existing plastic processing infrastructure. The business model is built on a B2B foundation, where NovoEarth supplies keratin-based biopolymer pellets to packaging converters, material manufacturers, and FMCG brands committed to sustainability. This allows customers to produce films, bags, and molded goods that meet environmental compliance and growing consumer demand for biodegradable solutions. InvoViron has strategically secured its supply chain by partnering with poultry processing units for consistent feather waste sourcing and has developed its own proprietary extraction and formulation technology, ensuring both quality and cost-effectiveness. Moreover, the company embeds social impact into its operations by formally employing individuals from waste picker families, contributing to dignified livelihood creation. Through NovoPolymer, InvoViron is not just offering a product—it is delivering a scalable, inclusive, and environmentally responsible alternative to fossil-fuel-derived plastics.

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Startup Teams

• 1 Sarthak Gupta (Founder)
• 2 Mohd Shahid (Founder)
• 3 IIT kanpur ()

Incubation Details

Not Incubated