Industry : Others (Diverse Industries)
Broom is a Lucknow-based B2B transport and logistics startup founded in 2022 to address the pressing inefficiencies of India’s last-mile and intercity freight movement. Currently in the pre-revenue stage and bootstrapped, Broom aims to simplify and digitize logistics for businesses by offering a comprehensive, technology-driven platform. The business tackles key pain points in the logistics sector, such as unpredictable vehicle availability, fluctuating prices, delayed pickups, lack of proper invoicing, and the high costs created by layers of brokers. Through its proprietary solution, Broomtrack, the company provides real-time shipment visibility, automated freight calculations, location tracking, and instant invoicing. It also uses AI-powered route optimization to reduce fuel consumption and improve delivery schedules. Additionally, Broom supports return logistics to cut costs, enhance customer experiences, and improve driver-partner income. Broom targets India’s rapidly expanding logistics market, currently valued at $280 billion and projected to grow to $350 billion by 2030. Its revenue model combines commission on bookings (15–18%), subscription fees for recurring services, and third-party logistics (3PL) outsourcing. Early traction plans forecast significant order volume growth, improving margins year over year. Led by co-founders Aditya Singh (Marketing & Sales) and Nagendra Thakur (Finance & Operations), Broom offers monthly vehicle attachments, e-commerce delivery, and electric vehicle-based multi-point delivery. By streamlining operations and leveraging technology, Broom positions itself as a cost-effective, scalable, and reliable logistics partner for businesses seeking efficient and transparent transport solutions.
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Year of Establishment2022