Bussiness Ideas

Our startup is building a dedicated B2B platform for bulk direct selling and networking, integrated with embedded finance, to address long-standing inefficiencies in India’s MSME trade ecosystem. Today, B2B transactions are fragmented, relying on intermediaries, trade fairs, and informal communication channels like WhatsApp. This results in higher costs, delayed payments, limited visibility, and difficulty in building trusted relationships. MSMEs struggle to discover verified partners, negotiate deals efficiently, and access working capital, which slows business growth and reduces profitability. Our platform transforms this process by combining networking, commerce, and finance into a single digital ecosystem. Verified businesses can create profiles showcasing products, capabilities, and credentials, enabling trust-based connections. The networking layer allows discovery of relevant partners based on category, geography, or trade interest, turning one-time interactions into long-term business relationships. The direct-selling module facilitates bulk trade by allowing sellers to post offers, buyers to negotiate prices, and both parties to finalize deals via in-app chat or integrated WhatsApp. This reduces dependency on intermediaries, improves transaction speed, and ensures transparency. Embedded finance is a key differentiator. By integrating vendor credit, invoice financing, and digital payments, businesses gain access to working capital at the point of trade, enabling smoother cash flow and faster deal closure. The platform is highly scalable and adaptable across industries and regions. As more verified businesses join, network effects amplify value, creating a self-sustaining ecosystem. By merging digital trust, efficient commerce, and accessible finance, our platform empowers MSMEs to grow faster, operate efficiently, and compete effectively in a rapidly digitizing B2B market, positioning itself as the next-generation infrastructure for India’s MSME trade.

Startup Teams

• 1 AKSHIT GARG (Founder)
• 2 KAMAL PRAKASH (Director)

Incubation Details

• Incubator Name
  G L Bajaj Center for Research and Incubation
• Incubator Host Institution
  GL Bajaj Institute of Technology and Management
• State
  Uttar Pradesh
• City
  Gautam Buddha Nagar