Bussiness Ideas

Aphrelle is a homegrown, tech-enabled fashion startup that’s solving one of the biggest problems in India’s rapidly growing online apparel market—high return rates due to size mismatch and impulse buying. Today, over 4.5 crore Gen Z Indians shop online, but most return what they buy. This not only creates massive carbon waste and financial losses for brands, but also leads to customer dissatisfaction. Aphrelle’s innovation lies in its AI-powered virtual try-on system—a “see it on yourself before you buy” experience that adjusts outfits to your body type and skin tone, increasing confidence and reducing returns. We also integrate a unique swipe right/left based shopping experience(similar to tinder), making it fun, fast, and personal. Our platform is not just tech-savvy, it’s impact-driven. We’ve already generated over ?7 lakh in early revenue, created employment through our NGO manufacturing partners, and empowered students with our ambassador program across India’s top colleges. All marketing is organic, built by and for the community. Incubated at CIED Integral University, and recognized by StartupInUP, Aphrelle is proudly built in Uttar Pradesh and designed to scale across India. With your support, we aim to build a globally competitive, sustainable fashion-tech company, one that creates jobs, reduces waste, and makes India a leader in ethical innovation.

Startup Teams

• 1 Soham Mehta (Founder)
• 2 Anish Ahuja (Founder)

Incubation Details

• Incubator Name
  Integral Startups Foundation-Centre for Incubation and Entrepreneurship Development
• Incubator Host Institution
  Integral University
• State
  Uttar Pradesh
• City
  Lucknow