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Bussiness Ideas

Bana80 is a wellness-focused food startup that brings back traditional Indian health foods in a modern, accessible format. The core concept is to blend ancient Ayurvedic recipes with clean, contemporary branding and hygienic, small-batch production. Its flagship product, Sethura Laddu, is a nutrient-rich immunity booster especially beneficial for postpartum women, alongside a growing range of handcrafted pickles and other ayurvedic edibles. The business is built around three key pillars: Heritage-Based Health – Leveraging time-tested recipes rooted in Indian households and Ayurveda to offer natural, preservative-free wellness products. Community Empowerment – Engaging rural women and local artisans in the production process to generate employment and preserve traditional skills. Modern Consumer Experience – Using design, storytelling, and digital platforms to connect with health-conscious urban and global audiences. Bana80’s goal is to establish itself as a trusted brand in the ayurvedic wellness space—bridging the gap between India’s cultural food wisdom and today’s fast-paced, health-aware lifestyles. Moreover, Bana80 plans to scale through community-based production, empowering rural women and integrating sustainable practices. By creating a value chain that respects tradition while embracing design thinking, e-commerce, and health trends, Bana80 aims to become a trusted wellness food brand in India and abroad. In essence, Bana80 isn’t just selling food—it’s reviving culture, empowering communities, and promoting holistic health through innovation.

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Entity Type
Private Limited Company
Sectors
Food Processing
Startup Stage
Prototype

Startup Teams

  • 1 VIVEK (Director)
  • 2 Neha Ojha (Director)

Incubation Details

  • Incubator Name
    AIC - Mahamana Foundation for Innovation & Entrepreneurship - IM-BHU
  • Incubator Host Institution
    Institute of Management Studies, Banaras Hindu University
  • State
    Uttar Pradesh
  • City
    Varanasi

Approved Incentive

Not Available

Year of Establishment2025

Location

State
Uttar Pradesh
Disctrict
Varanasi
Pincode
221011