Bussiness Ideas

Curtel is a growing enterprise focused on reimagining everyday kitchen solutions with a blend of tradition, innovation and modern consumer needs. At present, our business model is primarily based on B2B operations through channel partners, enabling us to establish a strong presence in the premium kitchen appliances and brassware market. We have successfully introduced products such as gas stoves, mixer grinders, electric kettles and brass cookware, kitchenware and tableware, which are being well-received by our distribution partners and retail networks. While our B2B foundation provides us with stable growth, we recognize the importance of direct consumer engagement in today’s market. Therefore, our next phase of expansion involves launching a dedicated online sales channel (D2C) for a carefully curated range of products. This will not only increase our brand visibility and consumer outreach but also allow us to build deeper connections with end-users, understand their evolving preferences, and deliver more value-driven solutions. Our long-term vision is to build Curtel into a trusted household name known for quality, innovation, and health-conscious design. By combining modern technology with safe and sustainable materials such as food-safe coatings on brass products, we aim to create a differentiated product line that stands out in both domestic and international markets.

Startup Teams

• 1 vandana Devi (Founder)
• 2 Vimlesh (Director)

Incubation Details

• Incubator Name
  UPID Noida Innovation and Incubation Foundation
• Incubator Host Institution
  UP Institute of Design, Noida
• State
  Uttar Pradesh
• City
  Gautam Buddha Nagar