Bussiness Ideas

75% of Indians are protein deficient. 80% struggle to meet daily protein needs and even 68% of non-vegetarians are also not able to consume enough protein. This leads to fatigue, muscle loss, hair loss and long-term health risks. Yet, most people don’t want to commit to protein powders or carry bulky shakers. This is where Be Brawn steps in: A ready-to-drink protein water. Infused with digestive enzymes for better absorption. No added sugar. No artificial colors. Just clean whey isolate and refreshing flavors. It’s made for today’s fast-moving, health-conscious, convenience-first consumer. We’re proud to be India's first protein water infused with digestive enzymes. This makes our product ideal for: Lactose-intolerant individuals, People who can’t digest traditional protein, And those who can’t afford expensive powders. We’re creating accessibility, not just another supplement.” Our key differentiation: We’re the only brand offering digestive enzyme-infused protein water. No artificial sweeteners. Clean label. Better absorption. Better taste. Let’s bring protein to every Indian in a way that’s enjoyable and accessible. We’re not replacing powders—we’re building a new category. Let’s build Be Brawn together.

Startup Teams

• 1 Aditya Rahul (Founder)
• 2 Mamtesh Rahul (Director)

Incubation Details

• Incubator Name
  IIMT LADDER BUSINESS FOUNDATION
• Incubator Host Institution
  IIMT LADDER BUSINESS FOUNDATION
• State
  Uttar Pradesh
• City
  Gautam Buddha Nagar