Bussiness Ideas

In our village, agricultural practices have remained largely traditional and limited, with farmers predominantly growing wheat, mustard, and rice. This lack of crop diversification leads to seasonal income, soil fatigue, market saturation, and minimal profit margins. There is also little to no value addition or processing, which restricts economic growth and job opportunities in the region. Verdhara Agro Pvt. Ltd. aims to break this cycle by introducing the cultivation of high-value exotic vegetables, mushrooms, and fruits. By integrating modern farming techniques and building infrastructure for post-harvest processing, we will unlock new markets, ensure year-round income for farmers, and boost local agri-based employment. Our approach promotes innovation, diversification, and sustainability in rural agriculture. Verdhara Agro Pvt. Ltd. is addressing the challenge of limited crop diversity and low value addition by introducing a structured model of modern, sustainable farming. We plan to cultivate exotic vegetables, mushrooms, and fruits that offer higher market value and consistent demand. Our team will provide training and support to local farmers on crop diversification, climate-resilient techniques, and organic practices. In addition, we will establish a small-scale processing unit to convert fresh produce into value-added products such as packaged salads, dried mushrooms, pickles, and jams. This will help extend shelf life, reduce post-harvest losses, and tap into urban and export markets. By integrating production, processing, and market linkage under one model, Verdahra Agro aims to create a profitable ecosystem that empowers farmers, creates local employment, and drives rural prosperity.

Startup Teams

• 1 Arundhati Rai (Director)

Incubation Details

• Incubator Name
  Pathfinder Research and Training Foundation
• Incubator Host Institution
  PATHFINDER RESEARCH AND TRAINING FOUNDATION
• State
  Uttar Pradesh
• City
  Gautam Buddha Nagar