Bussiness Ideas

Chaimitra, the flagship brand of AFBR Ventures Private Limited, is an emerging quick-service restaurant (QSR) chain aimed at delivering affordable, hygienic, and culturally connected food experiences across India’s Tier 3 and Tier 4 cities. While most QSR brands prioritize urban centers, Chaimitra is designed to meet the growing demand for standardized, quality food in smaller markets, where options are often limited to unorganized eateries. Chaimitra offers a thoughtfully curated menu that blends desi street flavors with modern presentation—featuring items like kulhad chai, fusion snacks, and Indian-style wraps. The brand operates on a modular, cost-effective outlet model with standardized operating procedures, ensuring consistency in taste, service, and hygiene across locations. What sets Chaimitra apart is its combination of local relevance and professional service. Each outlet is powered by trained local youth, contributing to employment while strengthening community engagement. Digital feedback systems and centralized supply chains further enhance operational efficiency. Backed by AFBR Ventures, Chaimitra has already gained strong early traction in Padrauna, Kushinagar. With a vision to scale nationally, the brand will expand through company-owned stores and a future franchise model, building a pan-India QSR presence rooted in authenticity, accessibility, and quality. We at chaimitra are building a community of chai lovers.

Startup Teams

• 1 Surya Mishra (Founder)
• 2 KRISHNANAND MISHRA (Director)
• 3 HARSHIT PANDEY (Director)
• 4 ADITYA MISHRA (Director)
• 5 MANOJ KUMAR MANI CHATURVEDI (Director)

Incubation Details

• Incubator Name
  Jagriti Enterprise Centre - Purvanchal
• Incubator Host Institution
  Jagriti Sewa Sansthan
• State
  Uttar Pradesh
• City
  Deoria