Bussiness Ideas

Our business is a women-led, culture-rooted brand that reimagines ethnic wear for modern professional women, blending India’s rich heritage with contemporary silhouettes. While ethnic wear is often viewed as occasional or festive, we aim to redefine power dressing by making it a bold, everyday choice for women in leadership and the workplace. Today’s professional dress codes are heavily influenced by Western styles—shirts, blazers, and trousers dominate, leaving little space for cultural identity. We address this gap by offering a premium, aesthetic, and sustainable collection of sarees, suits, and drapes, crafted specifically for boardrooms, meetings, and beyond. Our designs combine the elegance of tradition with functionality and comfort, enabling women to feel confident, powerful, and authentic in their cultural roots. Our approach is unique because we are by women, for women—not only creating products for professionals but also supporting and empowering women artisans, weavers, and craftsmen across India. By using sustainable materials and ethical production methods, we ensure that our brand is as responsible as it is revolutionary. Ultimately, we are building India’s first contemporary ethnic wear brand for professional women, where tradition becomes power—a movement that celebrates heritage, supports communities, and reshapes the way the world sees Indian ethnic wear in the workplace.

Startup Teams

• 1 KRISHNA BHUSHAN MISHRA (Director)
• 2 AKANKSHA SINGH (Director)

Incubation Details

• Incubator Name
  C.R.E.A.T.E.
• Incubator Host Institution
  Indian Institute of Information technology
• State
  Uttar Pradesh
• City
  Lucknow