Bussiness Ideas

JoyZee is a children’s nutrition brand addressing the growing gap between what Indian kids eat and what their bodies truly need. Today’s Indian diets are largely carb-heavy and protein-deficient, while most existing health drinks are packed with added sugar, synthetic additives, and misleading claims. Parents are increasingly anxious about their child’s academic and physical performance, which they directly associate with daily nutrition. Yet, they struggle to find clean, trustworthy options that balance health and taste. JoyZee fills this gap with 100% naturally sweetened, Ayurvedic milk mixes developed in collaboration with pediatricians. Each blend delivers 20+ essential nutrients to support brain development, immunity, and all-round growth—without compromising on taste. We use monk fruit, one of India’s rarest natural sweeteners, combined with Ayurvedic herbs to create a formulation that is modern enough for parents and traditional enough to earn the trust of grandparents. Our go-to-market strategy is D2C-first, with distribution through our website, Amazon, and Flipkart. We will leverage our doctor-founder’s network of pediatricians to build clinical trust and scale, and actively engage with mother communities for brand advocacy and feedback. Retail partnerships will follow in later stages. JoyZee is building a clean-label, parent-trusted brand at the intersection of wellness, tradition, and modern science.

Startup Teams

• 1 Jatin Singla (Partner)
• 2 Ishan Goyal (Partner)
• 3 Aryaraj Singh (Partner)
• 4 Arjun Goswami (Partner)
• 5 Rishab Bansal (Partner)

Incubation Details

• Incubator Name
  Meerut Udyami Foundation
• Incubator Host Institution
  Meerut Institute Of Technology
• State
  Uttar Pradesh
• City
  Meerut