Bussiness Ideas

MILIMETER is a design-led studio and manufacturing venture focused on creating contemporary objects and products rooted in Indian craftsmanship. We operate at the intersection of design and craft - developing products that are simple and functional. The core business model centers on designing original product ranges and limited-edition collections across furniture, home objects, and architectural surfaces. These products are developed in close collaboration with skilled artisans and small -scale manufacturers across India, enabling the revival of traditional processes. MILIMETER emphasizes thoughtful material selection, tactile quality, and longevity, positioning its work in the premium and luxury design segment. In addition to direct-to-consumer offerings, the studio works with architects, interior designers, and brands on bespoke and small-batch projects, contributing to B2B revenue streams. The venture also integrates research and experimentation as a key pillar - exploring new forms, finishes, and production methods to build a distinct and recognizable design language. Beyond commercial outcomes, MILIMETER aims to build a sustainable craft-led ecosystem by creating stable demand for artisan skills, fair value chains, and scalable production systems. The long-term vision is to establish MILIMETER as a globally recognized Indian design brand that balances culture, contemporary relevance, and responsible manufacturing.

Startup Teams

• 1 Amritanshu Prajwal (Founder)

Incubation Details

• Incubator Name
  AIC-GBU Incubation Centre
• Incubator Host Institution
  Gautam Buddha University
• State
  Uttar Pradesh
• City
  Gautam Buddha Nagar