Bussiness Ideas

AM Chikankari is a premium D2C fashion brand that brings authentic, hand-embroidered Lucknowi Chikankari directly from artisans to customers across India and abroad. The business works on a Business Model Innovation, removing middlemen and creating a direct-to-artisan supply chain that ensures higher wages for artisans, consistent quality for customers, and complete transparency in the production process. We design trend-inspired chikankari outfits using premium fabrics and get them embroidered by skilled women artisans in Lucknow. Each product goes through a 3-stage quality check.The brand leverages social media, reels, micro-influencers, and a strong D2C website to reach modern customers looking for genuine handcrafted fashion.AM Chikankari aims to transform the traditional chikankari ecosystem by building a transparent, modern, and scalable supply chain that connects heritage artisans directly with contemporary consumers. By integrating digital tools, data-driven design choices, and streamlined production cycles, the brand ensures consistent quality while meeting the growing demand for handcrafted premium ethnic wear. The business also focuses on sustainable growth by expanding artisan clusters, introducing global-ready collections, and building a strong online brand identity. This approach makes authentic chikankari both accessible and aspirational. Our concept blends heritage craft with modern retail, delivering trust, premium quality, and ethical luxury—while empowering the artisan community and preserving the 400-year-old art of Chikankari.

Startup Teams

• 1 MANTASHA RAHMAN (Founder)
• 2 RASHEEDA BANO ANSARI (Director)

Incubation Details

• Incubator Name
  ATAL INCUBATION CENTRE BIMTECH
• Incubator Host Institution
  Birla Institute of Management Technology
• State
  Uttar Pradesh
• City
  Gautam Buddha Nagar