Industry : Agriculture, Food & Beverages
Wellness Grain is a health-focused food startup committed to transforming everyday Indian staples into clean, functional, and nutritionally superior products. Our business concept is rooted in solving India’s dual nutrition challenge: the rising burden of lifestyle diseases like diabetes, obesity, and protein deficiency in urban areas, and persistent undernutrition in rural communities. We develop and distribute a curated range of biofortified and functional food products such as: Protein-rich, low-GI atta made from biofortified wheat (HI 8759/HI 1544) using cold-pressed, stone-grinding methods to preserve nutrients. Millet-based healthy snacks, air-fried and maida-free, tailored for urban youth and children. A2 Bilona ghee and cold-pressed oils rooted in Ayurveda to support gut and immune health. Plant-based protein with 25g protein/serving, blended with Ashwagandha, BCAAs, and digestive enzymes—targeting fitness-conscious and diabetic users. Our innovation model integrates traditional Indian food wisdom with modern nutrition science, creating products that are FSSAI-compliant, free from artificial additives, sugar, or preservatives, and suited for daily consumption. We operate via a digital-first, asset-light supply chain: Direct-to-consumer (D2C) via our Shopify website and online marketplaces like Amazon and Flipkart. Retail distribution in premium grocery and organic health stores. B2B and institutional sales to gyms, nutrition clinics, and wellness cafes. Export channels targeting NRI and organic-focused global markets. Our sourcing model supports rural farmers cultivating biofortified wheat and millets, thereby contributing to crop diversification and rural incomes. Manufacturing is outsourced to certified facilities in Tier 2/3 towns, creating employment and enabling scalability without high capex. Wellness Grain envisions building India’s first scalable clean-nutrition brand that delivers health through culturally relevant, scientifically designed, and affordable foods—while simultaneously supporting sustainable agriculture and rural employment.
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Year of Establishment2025