Bussiness Ideas
Our hybrid B2B and B2C revenue model is designed to cater to both educational institutions and individual learners. In the early stage, revenue will be generated through institutional collaborations where schools and colleges subscribe to our educational tourism modules and behavioral training workshops, paying on a per-program or package basis. Additionally, we are launching a Career Counselling Portal that will operate on a freemium model, offering basic guidance freely and advanced psychometric assessments, personalized reports, and one-on-one expert sessions through paid subscriptions. We also plan to monetize through customized individual programs for students and parents (B2C), and charge consulting fees for schools seeking integration into their curriculum. As we grow, we will expand into digital course offerings, certified training modules, and affiliate partnerships with local tourism and educational service providers, generating transaction-based commissions. This flexible model supports sustainable scaling and evolving learner needs. Marketing Strategy:
Our current marketing efforts are rooted in a relationship-driven approach, leveraging personal networks, cold emails, telephonic outreach, and in-person presentations to educational institutions and potential partners. This direct engagement has helped us build credibility and secure our initial collaborations. Moving forward, we aim to strategically scale our reach by adopting a comprehensive digital marketing plan. This includes developing a strong online presence through search engine optimization (SEO), social media campaigns, content marketing, and targeted online advertising. We also plan to use email automation, webinars, and thought leadership blogs to position ourselves as experts in the fields of career counselling, educational tourism, and behavioral training. This hybrid marketing strategy will enable us to expand our footprint while maintaining the personalized touch that defines our brand.
Show More
