Bussiness Ideas

The startup BELHA is solving several interconnected problems in the skincare and beauty industry: 1. Harmful Ingredients in Skincare Products Many mainstream skincare products contain synthetic chemicals, irritants, and harmful additives that can damage skin over time. BELHA addresses this by offering clean, natural formulations that are gentle and safe. 2. Lack of Ethical and Sustainable Practices Consumers are increasingly concerned about the environmental and ethical impact of their purchases. BELHA emphasizes sustainability, ethical sourcing, and planet-friendly practices, tackling issues like environmental degradation and unethical labor. 3. Cultural Disconnect in Beauty Products Many skincare brands overlook the richness of cultural heritage and traditional beauty wisdom. BELHA integrates cultural elements and ancestral knowledge into its product development, filling the gap between tradition and modern skincare. 4. Generic Skincare Lacking Personal Connection Today’s beauty market is saturated with generic offerings. BELHA’s mission to help people embrace their natural radiance and experience holistic beauty taps into a desire for authentic, personalized, and meaningful skincare rituals. BELHA stands out through its unique integration of cultural heritage and modern skincare science, delivering products that are not only effective but deeply meaningful. By fusing ancestral beauty rituals with clean, conscious formulations, BELHA redefines innovation in skincare—bringing emotional resonance and ethical responsibility into the product experience. Additionally, the use of natural, non-toxic ingredients and sustainable packaging reflects a modern, science-backed approach tailored to conscious consumers.

Startup Teams

• 1 Saudamini Singh (Founder)
• 2 Reeta Singh (Director)

Incubation Details

• Incubator Name
  INNOVATION AND INCUBATION HUB MNNIT FOUNDATION
• Incubator Host Institution
  Motilal Nehru National Institute of Technology Allahabad
• State
  Uttar Pradesh
• City
  Prayagraj