Industry : Others (Diverse Industries)
India even after being the second largest manufacturer of footwear, is dominated by foreign players when it comes to sneakers. Consumers with a budget of 7-15k INR have only foreign brands in their mind. We are changing this by introducing our premium sneakers in this segment. Also there is a stereotype that shoes made by Indian artisans sell on the streets or railway platforms. Our aim is to change this notion with our original sneakers designed in-house by our team and made by Indian craftsmen from Agra. We want to build an original Indian sneaker culture from the ground up. We spent days studying footwear especially sneakers and conducting customer interviews to get a factual and observational input. We found out that that people want sneakers that look great and feel great but most stylish options are uncomfortable, and most comfortable ones lack style. Also, people receiving poor quality & uncomfortable sneakers from online purchases leads to dissatisfaction, lower repeat usage, and reduced brand loyalty. We worked a lot on durability, quality and comfortability of the product, our shoes can be we worn all day. Following are the USP of our brand: 1. Flowy-curvy design language, our shoe stands out from the crowd 2. Heighted sole 3. Roomy toe box for broad Indian feet 4. Padded inline for extra comfort 5. Moisture management 6. Arc support 7. Crafted with vegan leather 8. Indigenously made by artisans 9. 3-layer sole construction 10. Made with Durable & premium materials
Show More
Year of Establishment2024