Bussiness Ideas

Brief on Addo Business Concept Addo is India’s first high-tech outdoor digital marketing network, designed to revolutionize how brands connect with audiences in physical spaces. The company is creating a new marketing category by combining technology, data, and outdoor advertising into a seamless platform. Core Concept Addo integrates digital displays, IoT-enabled outdoor media, AI-driven audience analytics, and programmatic advertising to deliver highly targeted, measurable, and interactive outdoor campaigns. Unlike traditional billboards, Addo enables dynamic content updates, real-time performance tracking, and precision targeting, bridging the gap between online and offline marketing. Problem We Solve Traditional outdoor ads (billboards, posters) are static, unmeasurable, and expensive. Brands lack transparency in ROI, audience engagement, and conversion from outdoor advertising. No standard tech platform currently exists in India to manage outdoor media in a scalable, trackable, and automated way. Addo solves the inefficiency and lack of measurability in traditional outdoor advertising. Static billboards can’t target audiences, track engagement, or provide real-time data, making it impossible for advertisers to justify ROI. Addo’s AI-powered screens analyze viewer demographics (age/gender), footfall, and engagement in real time, enabling dynamic ad optimization and performance tracking. Advertisers pay based on actual interactions, mirroring digital platforms like Google Ads. Additionally, our AI voice assistant engages customers directly, turning passive ads into interactive experiences. This bridges the gap between traditional and digital advertising, making it data-driven, cost-effective, and impactful.

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Startup Teams

• 1 CHANDRASHEKHAR Chaubey (Founder)
• 2 shashi shekhar Chaubey (Director)

Incubation Details

Not Incubated