Bussiness Ideas

Mehtara is a distinguished home décor brand committed to elevating the artistry of Indian craftsmanship while empowering local artisans on a grassroots level. By blending tradition with contemporary design, Mehtara creates premium home décor products that celebrate the exquisite beauty and cultural richness of India’s heritage. Rooted in a passion for authenticity and sustainable luxury, Mehtara partners directly with skilled artisans from various regions throughout India. Each piece reflects meticulous craftsmanship, whether it’s handwoven textiles, intricately carved wooden accents, or vibrant ceramic collections. The brand’s unique approach not only provides high-quality, original décor items but also ensures fair wages and ethical working conditions for its artisans. Mehtara’s collections are distinguished by elegant detailing and timeless appeal, designed to bring warmth and character to modern living spaces. By promoting handcrafted products over mass production, the brand helps preserve age-old techniques and supports the vitality of traditional crafts. Customers can expect a wide range of décor items, from statement furniture to delicate tableware, each telling a story of artistry and dedication. Through its commitment to social impact and artistic excellence, Mehtara stands as a beacon for conscious consumers seeking to enrich their homes while supporting grassroots talent and Indian heritage.

Startup Teams

• 1 Ansh Soni (Director)
• 2 Navneet Soni (Director)

Incubation Details

• Incubator Name
  Bundelkhand University Active Start-Up Incubation Council (BASIC)
• Incubator Host Institution
  Bundelkhand University, Jhansi
• State
  Uttar Pradesh
• City
  Jhansi