Bussiness Ideas

Herbee Urja Pvt. Ltd. is pioneering a sustainable energy solution through its membrane-assisted carbon capture and utilization (CCU) technology that converts industrial CO? emissions into Dimethyl Ether (DME), a clean and eco-friendly automotive fuel. The core of the innovation lies in integrating selective membranes within a reactor, which enables simultaneous hydrogenation of CO? and in-situ water removal. This significantly improves reaction efficiency, enhances DME yield, and reduces both catalyst and hydrogen requirements compared to conventional processes. The business addresses two pressing global challenges: mitigation of carbon emissions and the need for alternative fuels. By capturing CO? directly from flue gases and combining it with renewable hydrogen, the process produces DME, a versatile fuel that can replace diesel and LPG in transportation, power, and household energy applications. Our model reduces operating costs by nearly 25%, cuts CO? emissions substantially, and uses less energy, making it economically viable and environmentally beneficial. With the global DME market projected to grow rapidly, especially in automotive use, Herbee Urja’s technology positions itself as a scalable, competitive, and future-ready clean energy solution. Through this concept, we aim to transform waste CO? into a valuable fuel resource, driving both profitability and sustainability.

Startup Teams

• 1 Nandita Aggarwal (Director)
• 2 Shriya Mittal (Director)

Incubation Details

• Incubator Name
  Innoscale
• Incubator Host Institution
  Innoscale Global Foundation
• State
  Uttar Pradesh
• City
  Gorakhpur