Bussiness Ideas

At dm2buy, we empower influencers to monetize instantly by drop-shipping trendy fashion—without any inventory investment, website costs, or shipping hassles—charging only a 10?e. Our GTM product launched as a shop builder tool, enabling creators to set up and sell in minutes. In just the last 30 days, 1,000+ influencers collectively earned over ?1.3 crore, marking a 50% growth in the past two months, all achieved with zero paid marketing spend. Our core insight is that social commerce in India has historically failed because creators have struggled to earn meaningful income from affiliate models. Low conversion rates, thin margins, and a disconnect between product and audience interest have made affiliate payouts negligible. Many platforms tried onboarding influencers and distributing affiliate links, only to see most churn when earnings failed to justify their effort. Instead, we are targeting India’s $10B non-branded “trend commerce” market, a fast-growing segment fueled by Gen-Z shoppers from Tier-2 cities and beyond who discover and trust products recommended by their favorite influencers. These audiences don’t care about big brands—they care about what’s trending and who they trust. By enabling influencers to sell directly, keep higher margins, and leverage their organic audience, dm2buy is redefining how creators participate in e-commerce—from being passive promoters to active merchants.

Startup Teams

• 1 Shubham Goel (Founder)
• 2 Nakul Verma (Founder)

Incubation Details

• Incubator Name
  Krishna Path Incubation Society-TBI
• Incubator Host Institution
  KIET group of Institutions
• State
  Uttar Pradesh
• City
  Ghaziabad