Bussiness Ideas

Savoursip is an innovative beverage startup dedicated to offering natural, preservative-free drinks inspired by authentic Indian flavors. Our concept blends tradition with modern convenience, bringing the richness of Indian ingredients into an easy-to-use, ready-to-mix format. We aim to promote a healthier lifestyle by providing drinks that are natural, nutritious, and rooted in Indian heritage. Our two signature variants — the Jaggery Edition and the Saunf Edition Premix — represent the essence of Indian taste. The Jaggery Edition delivers the warm, earthy sweetness of pure jaggery, offering comfort, energy, and health benefits in every sip. The Saunf Edition Premix, on the other hand, brings a refreshing, cooling taste that aids digestion and provides a revitalizing experience. Both are created using a unique process innovation that maintains freshness and taste without the use of preservatives or artificial additives. Savoursip’s mission is to redefine the beverage experience by combining purity, innovation, and cultural authenticity. Our drinks can be prepared instantly with cold milk or water, making them ideal for today’s busy consumers seeking both health and convenience. We source premium ingredients directly from local farmers, supporting sustainability and fair trade. The brand also emphasizes eco-friendly packaging and transparent production practices, ensuring trust at every step. Through online sales, retail distribution, and event partnerships, Savoursip aspires to become India’s leading natural drink brand — spreading the true flavor of India in every glass. “Sip me Meetha, Dil me Desi.”

Startup Teams

• 1 AADISH SETHI (Founder)

Incubation Details

• Incubator Name
  TMU BUSINESS INCUBATION CENTER
• Incubator Host Institution
  TMU UNIVERSITY
• State
  Uttar Pradesh
• City
  Moradabad